![]() ![]() In 2000, the logo of the company featured an arrow leading from A to Z, like a smile. Amazon, from day one, was a customer-centric company.Īmazon was started as an online book store. And that’s how he finally landed with the name of the company as AMAZON – on the name on the biggest river in the world.Īmbitious, adventurous and consistency is the secret of success of Jeff as well as Amazon. Proving wrong to all the critics in his life, Jeff moved ahead with a big dream of owning the largest share of e-com world. In 1994, Jeff started his business of selling online books from a small garage at Seattle, Washington. Jeff Bezos, a computer engineer from Princeton University, quitted his flourishing career of Wall Street as the Senior Vice President of D.E.Shaw &Co. Push – Pull Strategy for Supply Chain Success
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